Everyone knows that having an online business presence is essential. Oftentimes, your website is the first thing people will see when they’re searching for the services you offer. So you want to make the best first impression possible. Updating your website doesn’t have to be complicated and time-consuming, in fact, the simplest website design tips can make a huge difference in your conversion! Here are 5 ways you can upgrade your website so it’s eye-catching and functional!
1. Navigation Should Be Easy
If you want the people on your website to enjoy their experience and hopefully order products from your website, it has to be easy! Make sure you utilize the menu bar to organize your content and give customers a preview of what you have to offer.
Visitors should immediately understand who you are and what your company can offer them without having to scroll or click around. This means all your most important content should appear above the fold, ie: the section immediately visible right when the page loads. Having the top things customers want to know (who you are, what you stand for, and how to reach you) appear above the fold makes it easy for your customers to find what they are looking for and makes them more likely to spend time on your site.
2. Make It Mobile Friendly
Now that your website is easy to use, make sure your customers can use it on any device! People are constantly using multiple devices with different screen sizes and no one wants to be pinching and zooming in and out to make your website fit on their phone screen. If it looks too confusing to navigate on their mobile device, they’re more likely to abandon ship and go to the next website down on the Google results. Make sure the website design you use is responsive so it will adjust to different screen widths and give your customers a seamless experience no matter where they are.
3. Stick With Your Brand Image
When you walk into a store, the visual merchandising of the products lets you know what kind of store it is and what products they have to offer. Your website should be sending the same message by having your brand identity come through the screen. You can go sleek and simple, fun and youthful, or promote a specific feature you have that sets you apart. No matter what direction you go in, make sure it is the same on every page, it shouldn’t feel like they’ve been transported to another website when they click around.
4. Highlight Visual Elements
Humans are visual creatures and the colors on a website or in a store have been shown to make a difference in consumers’ shopping habits. So be sure to pick out some colors that speak to who you are as a brand and try to have your images and graphics stick to that color scheme. One of the best ways to capture your customer’s attention is to highlight what you want them to see. Picking a complementary color that is opposite on the color wheel from the background adds a pop of color that will draw the eye to the most important parts of your page like your call-to-action.
5. Include High-Quality Content
From relevant blog posts to product videos, publishing quality content is the best way to increase your SEO ranking and drive more traffic to your store! The more content you have on your page, the more people are likely to find it through a search and the more time they will spend on your website. Having new pictures and written content is a great way to keep your customers coming back time after time to see the latest updates.
If the idea of updating your website all by yourself is overwhelming, there’s no need to worry – SAGE Professional Plus Websites have a responsive design that looks great on every device, e-commerce functions, the ability to choose your own pictures and color scheme, plus a full content package filled with blogs, videos, case studies and more. It’s easy to get started — you’ll have a team of website design and support specialists to make your new website come to life!