“The future’s so bright, I gotta wear shades.” – Timbuk 3
Sunglasses have been and always will be one of the most popular promotional products. Why? Because practically everyone wears them and there is a style out there that fits everyone’s personal brand. So how do you even know which pair to associate with your client’s brand? You might want to think about who their customers are and who will want to wear the sunglasses you are branding.
1. Aviator Style
2. Wayfarer Style
1956. Remember it. This is the year when everything changed. This is the year that the Wayfarer was born. Because of advancements in plastics in the ‘40s and ‘50s, Ray-Ban was able to interrupt the sunglasses market with a bulky, wonderful design that evoked the mid-century geometry so popular in everything from architecture to automobile design.
James Dean. Bob Dylan. Andy Warhol. JFK. Tom Cruise. These are the names associated with Ray-Bans. Rebels, troubadours, artistic souls.
3. Cat Eye
“Cat Eye” style glasses were some of the earliest renegades in eyewear. Their original designer, Altina Schinasi, first created them to mirror the harlequin masks she had seen on the canals of Venice. She wanted to create a fashion-forward, stylish alternative for women’s glasses.
Up until this point, the go-to glasses for women had been wire-framed spectacles that did nothing to compliment a woman’s sense of style. In the 60s, the tinted version of these glasses became all the rage. Icons of style from both ends of the spectrum, from Audrey Hepburn to Marilyn Monroe, embraced the Cat Eye for its feminine flair and its ability to accentuate a gal’s facial features.
4. John Lennon Style
Since these glasses are generally more playful than professional (in most cases), let your customers know that these are great promotional products for schools, fundraisers, festival giveaways, and any business that wants to project an image of being fun-loving and imaginative.
What type of sunglasses would be best for your clients? One way to find out is to make a meaningful connection with your clients! Need help? Here are 5 Ways to Connect With Your Clients.