Know Your Shades: 4 Types of Iconic Sunglasses

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“The future’s so bright, I gotta wear shades.” – Timbuk 3

Sunglasses have been and always will be one of the most popular promotional products. Why? Because practically everyone wears them and there is a style out there that fits everyone’s personal brand. So how do you even know which pair to associate with your client’s brand? You might want to think about who their customers are and who will want to wear the sunglasses you are branding.

Here’s a handy guide, including the name and the style icons responsible for making each pair popular.

1. Aviator Style

aviator-sunglasses

SAGE Item: #0RB30250024W

The iconic “Aviator” or “pilot’s glasses” style sunglasses were originally designed to replace bulky flight goggles as a lightweight option to repel the sun’s harmful rays from the eyes of pilots. They later became popular for sportsmen and hunters, and finally reached phenomenal popularity in WW2 when they became the go-to sunglasses for the esteemed General Douglas MacArthur.
 
Also, there may have been a little help from Marlon Brando along the way…
 
This style is the perfect promotional product for clients associated with the military, law enforcement, and motorcycle charity rides. You can find aviators with every single colored lens you can think of, and you’ll want to remember that reflective lenses can be a bit more playful, while the simple tinted lens offers a subtler option.

2. Wayfarer Style

SAGE Item: #RB2140-901/50

1956. Remember it. This is the year when everything changed. This is the year that the Wayfarer was born. Because of advancements in plastics in the ‘40s and ‘50s, Ray-Ban was able to interrupt the sunglasses market with a bulky, wonderful design that evoked the mid-century geometry so popular in everything from architecture to automobile design.

James Dean. Bob Dylan. Andy Warhol. JFK. Tom Cruise. These are the names associated with Ray-Bans. Rebels, troubadours, artistic souls.

 
Creatives, musicians, and stylish execs all love Wayfarers. Are your customers appealing to people who like to be told they are awesome? (Probably, because everyone likes to be told they are awesome.) Tell them to hook their people up with some Wayfarers (or the many variations thereof) and they will feel like champions.

3. Cat Eye

SAGE Item: #AG-SGAC-BK

“Cat Eye” style glasses were some of the earliest renegades in eyewear. Their original designer, Altina Schinasi, first created them to mirror the harlequin masks she had seen on the canals of Venice. She wanted to create a fashion-forward, stylish alternative for women’s glasses.

Up until this point, the go-to glasses for women had been wire-framed spectacles that did nothing to compliment a woman’s sense of style. In the 60s, the tinted version of these glasses became all the rage. Icons of style from both ends of the spectrum, from Audrey Hepburn to Marilyn Monroe, embraced the Cat Eye for its feminine flair and its ability to accentuate a gal’s facial features.

“Cat Eye” style glasses work well for a female client base that is stylish, fun, witty, and often graceful. They are perfect for clients whose charities benefitting women’s health and education.

4. John Lennon Style

SAGE Item: #SS-1001-CM

John Lennon style sunglasses, previously called “teashade” and also referred to as simply “round sunglasses”, are one of the go-to staples for rockers and intellectuals of the 60s and 70s. Made devilishly stylish by rock icon John Lennon, you can also spot them in archive photos of famous writers, such as Truman Capote, and on more hippies that you can shake a stick at.
 

Since these glasses are generally more playful than professional (in most cases), let your customers know that these are great promotional products for schools, fundraisers, festival giveaways, and any business that wants to project an image of being fun-loving and imaginative.

What type of sunglasses would be best for your clients? One way to find out is to make a meaningful connection with your clients! Need help? Here are 5 Ways to Connect With Your Clients

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Nick Bridwell is a writer, journalist, content creator, and all-around fan of the Oxford comma. In his free time, he writes novels, drinks cabernet sauvignon, and likes to travel the world with his beautiful wife. They once almost got pickpocket by two teenage girls in Paris. Almost.

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