There are now over 6,000 craft breweries in the USA. Your clients might have the best beer in the history of the human race, and the best entrepreneurial spirits, but there’s only one way for us to know. People must taste their concoction. That means they need not only the best brew in the business, but the best gear in the business to draw in the crowd and to spread their brand.
Here are 5 promotional products that are guaranteed to make your client’s brewery stand out among the masses:
1.Custom Raglan (¾ sleeve) Shirt
If your clients cater to the “take me out to the ballgame crowd”, it doesn’t get better than this classic raglan, ¾-sleeve t-shirt. Popularized by baseball players who often wear the style beneath their jerseys, the ¾ sleeve allows for increased mobility. You know what else requires increased mobility? Repeatedly lifting a mighty mug of the world’s finest ale.
These shirts are awesome promotional products because they set your clients apart from so many other people who opt for the simple t-shirt.
Bonus: The raglan t-shirt also comes with a great story. It was originally created for Baron Raglan, who lost one of his arms at the Battle of Waterloo and, afterward, needed a shirt with more mobility for his sword arm.
2. The Growler
The brewery down the street will be giving out coasters and keychains at their next event. But not your clients! They’re going to roll up to the next community event (music festival, art shows, etc.) and their booth is going to straight up outclass the competition with a stocked shelf of manly growlers.
Growlers are created so that people can visit a brewery, pick their favorite draft, and take some home in a safe, sealed container. These are a big deal in the brewing community and having your client’s logo on one means that they’ll be visiting bars far and wide…and sending people straight back to try their own creations.
3. Tasters Log Book
One of the true joys of traveling the world in search of the Holy Grail of beer is the act of reflection that comes after every drink. Many tasters like to keep a log of the beers they’ve tried. Sure, they can grab a notebook from home and your client’s beer will be 1 of the 500 in their book. Or, your client can put their name right on the front and let people know that wherever they go, their brewery is the BMOC (the big mug on campus).
Notebooks have great staying power, as they are kept for years, giving your brand valuable face time with your clients.
4. Craft Cooler
So, your client’s brewery is doing well and now they’re even bottling and canning their special blend. Awesome! But now their customers are going to stick the beer in a cooler and hit the beach, park, backyard BBQ, etc., and people will only see the brand when they take the beer out of the cooler.
Solution: put your client’s brand on the cooler.
These bad boys are classy and come in handy for any “I need a beer” situation; including but not limited to: “fun in the sun”, “man on the run”, and “visiting the in-laws”.
5. Beer Flight Kit
A story inspired by ancient texts: If you give a man a beer, he’ll drink for a day. If you give a man a full flight kit, he’ll be able to pour different beers into each different glass and then he’ll be able to pick the one he likes the most, and then he’ll come back and drink more wonderful beer, most likely forever.
The flight kit is awesome, because it’s both customizable with your client’s brand and, with chalk, then clients can customize the flight with the specific beers they are serving their customers. And of course, those beers will lead back to their fine brewery.
Do you have any other ideas for outside-the-box promo products for breweries? We’d love to hear them. Have clients that are more into board games than brewing? Try these 12 Promo Product Games We Love.