In this industry, it’s all about standing out from the competition. Between perfecting your marketing campaigns and searching for trending products, setting forth a strategic plan to increase your sales can sometimes be a forgotten practice. To get yourself back on track, we’ve comprised a list of five sales practices you should be incorporating into your work days.
1. Look at the big picture.
Take some time to set sales goals for the week, month, and quarter. Writing down these goals and putting them in a place where you see them every day will remind you of what you want to accomplish. Not only is this a great motivator, but this list gives you an idea of how to plan your days so that every call and meeting you take is helping you reach these goals. Looking at the big picture will also instill your purpose every day. You can see how all your hard work is coming together to give you the results you want.
2. Listen to your clients.
This may seem like it’s a simple thing to do, but sometimes we only hear what we want to hear. The next time you’re on the phone with your client, really pay attention to what they’re telling you. Listen to the problems they face and what they hope to achieve for the future. It’s in these deep conversations that you can find the right solutions for your client. Once they realize you understand what they need help with, you’ll not only solidify their trust but you’ll also guarantee future business with that client.
This TED Talk by Ernesto Sirolli also discusses how the greatest business successes come from when people listen to each other and work together to get results.
3. Focus on your strengths.
Being inspired to do your best is always a great thing. You might come into the office one day and decide to cold call for the first two hours of the day. But do you know what happens after those two hours are up? You’re exhausted, hoarse from talking on the phone, and you only got a few possible prospects. Getting new clients is good, but sometimes the smarter move is to focus your efforts on getting bigger sales from your existing clients.
4. Build a strong team.
A key ingredient to reaching any sales goal is having a strong group of people working alongside you. The success of a team or company cannot rely solely on the efforts of a single person. When you are a part of a motivated team working hard to reach a shared goal, your company will see tremendous results. Having everyone on your team on the same page about what needs to be accomplished will also open the conversation about what your team could be doing to improve sales. You can brainstorm ideas, come up with a game plan, and set forth with new motivation to get the job done.
If you need help inspiring your team to be the best they can be, check out our blog post that discusses 6 Ways to Motivate Your Team.
5. Use your network to your advantage.
One of the perks of this industry is that there are countless networking opportunities. Between tradeshows and conferences, you can find an event to attend no matter where you live. Do you want to bring a client to a tradeshow to see the possible products they could incorporate into their campaign? Would you like to network with suppliers to find the trendiest products? SAGE Show is around the corner and is the perfect opportunity to not only educate your client on the benefits of promotional products, but you can also talk to over 250 exhibiting supplier lines.
With these five sales practices, you’ll have all you need to achieve the results you want. And with the newest features in SAGE Online 14, like custom catalogs and e-commerce enabled presentations, making those sales will be a breeze.