Elon Musk’s "Boring" Promo Products Are On Fire

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By now, we should know when Elon Musk makes a joke, there’s a good chance that joke is going to turn into a reality.

Musk joked on Twitter about trading congested Los Angeles highways for an underground tunnel.

We’ve all been there, right? We just don’t have the gumption (or the funds) to go through with it.

Seeing Musk’s rush-hour rant progress into a fully operational company is just one of the many things that put Elon Musk into a category of one.

“To solve the problem of soul-destroying traffic, roads must go 3D, which means either flying cars or tunnels. Unlike flying cars, tunnels are weatherproof, out of sight and won’t fall on your head. A large network of tunnels many levels deep would fix congestion in any city, no matter how large it grew (just keep adding levels). The key to making this work is increasing tunneling speed and dropping costs by a factor of 10 or more – this is the goal of The Boring Company.”

I don’t think I’d want a rogue hubcap to fall on my head either. The Boring Company is indeed making slow progress, slower than a snail’s pace actually, but the company has found some incredible branding success through promotional products.

First offering branded hats with the company’s clever moniker in October, 50,000 hats sold out in less than a month. 

Taking it a step further and playing the part of a techie Willy Wonka, Musk invited 10 buyers of the promotional caps to tour the factory and drive the boring machine.

“Invention is 93% perspiration, 6% inspiration, 3% perspiration, and 2% butterscotch ripple.” – Willy Wonka

Musk has said that The Boring Company only takes up 2% of his time. So if that’s the case, The Boring Company = butterscotch ripple for Musk.

The revenue generated from the promotional caps will help fund the company’s projects. 


Musk’s Branded Flamethrowers


The Boring Company sold all 20,000 of the $500 flamethrowers, resulting in about 10 million dollars in just five days to put towards the company’s tunnel-digging ventures. One could argue this promo product brilliantly hit the mark by attracting so much attention from a public ordinarily not interested in tunnel boring. Tunnels, after all, aren’t as attractive as say a Tesla Roadster.  

But it’s all flames and games until you get to customs.

“Some customs agencies are saying they won’t allow shipment of anything called a ‘Flamethrower,'” Musk tweeted. “To solve this, we are renaming it ‘Not a Flamethrower.'”


The Boring Company’s flamethrower is legal to use in all U.S. states except for Maryland. 

We can’t wait to see what brilliant promo product Musk comes up with next! Perhaps branded fire extinguishers?

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Hayley enjoys debates between Team ALL CAPS and Team no caps. She resides in the middle of that argument, but is however, a supporter of the singular "they" and the lowercase "internet." Some rules are meant to be broken.

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