An Inside Look at SAGE Show 2017


Having just wrapped up SAGE Show 2017, we are riding on a wave of excitement and want to share with you the tremendous success of our annual promotional products tradeshow! Breaking all previous records, more than 1,000 attendees represented 21 states and strolled the show floor, eager to learn from industry experts and grow their businesses. We’re thankful to those of you who joined us at the Irving Convention Center on August 30-31 for a two-day event filled with informative education, new connections, and tons of product inspiration! And if you couldn’t make it this year – read on to get the inside scoop on what really went on at SAGE Show 2017!

Education Day

Wednesday kicked off with a multi-faceted full day devoted to relationship building, education, and networking. Both SAGE and PPAI experts welcomed determined distributors who came ready to explore industry trends and improve their sales and marketing skills. Session highlights featured tips on how to deliver outstanding customer service, gain more customers with email campaigns, and close more sales with professional sales presentations. Attendees also had an exclusive chance to take the PPAI Certification Exam as well as meet with SAGE account executives for one-on-one meetings to answer any questions related to SAGE products and services.

As the scholarly day came to an end, everyone gathered together for a Welcome Reception Mixer filled with appetizing hors d’oeuvres, drinks, and opportunities to network with fellow industry colleagues.

Exhibit Day

Thursday started off on a refreshing note, bringing all exhibitors, distributors, and their clients together for a pleasant breakfast held in the elegant Grand Ballroom.

After an energizing morning, everyone hit the show floor to explore over 200 supplier lines, featuring the latest and most popular items, including wearables, writing instruments, drinkware, sports goods, and so much more!

As a special highlight of the show, SAGE had an opportunity to contribute to a charitable cause by donating $10,000 to the Promotional Products Education Foundation (PPEF) in support of the PPEF Scholarship.

Even though all great things must come to an end, SAGE Show is an exception to the rule. If you enjoyed the vicarious travels featured in this post or better yet attended the show in person, make sure to keep your schedules open for SAGE Show 2018, taking place Thursday, August 30, 2018.

Was SAGE Show 2017 a whirlwind for you too? Now that the dust has settled, share your experience in the comments below.

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