Taking a Look Back at 25 Years of SAGE


A lot of things happened in 1992.

Kris Kross made us jump (…jump). 

Aladdin showed us a whole new world. 

The Chicago Bulls secured another NBA Championship… <insert Michael Jordan shrug face here>.

Looking back, we can’t help but get nostalgic about entertainment, but technology can be a different story. The way the promotional products industry did business in 1992 was drastically different from how it is today.

Filing cabinets overflowed with catalogs.

Noisy fax machines were the most high-tech way to communicate business-to-business.

Traveling to tradeshows was the only real brand-building way for suppliers to connect with distributors.

While we might long for a time we didn’t check emails on our phones at bedtime, we are grateful for the innovators in technology that have allowed us to be more connected, more efficient, and ultimately more successful!

A couple of new kids on the block (figuratively, not literally) shared a vision, a small office space, and a determination to transform the way the promotional products industry connected.

David and Eric Natinsky (1994).

SAGE founders David and Eric Natinsky introduced The SAGE Information System™ (later renamed SAGE Online™) as the first online product research solution for promotional products, sparking the industry’s transition from the paper-based world of catalogs to a world of digital information.

The SAGE Information System (1992).

SAGE has become much more than just product research software, it is a complete business management solution and an integral part of our subscribers’ daily lives. Here’s a quick look at a few of our proudest accomplishments:

SAGE offers the industry’s most comprehensive product database with over one million promotional products.

In 2011, PPAI named SAGE as the exclusive technology provider for PPAI members. Partnering together, we created The Power of Two alliance to deliver one comprehensive solution for distributors including a PPAI membership and a SAGE Total Access subscription for one low price.

SAGE subscribers can take our technology with them anywhere with SAGE Mobile, the industry’s first mobile product research solution.

We’ve introduced powerful features like complete order management, the CRM module, and the Presentation Publisher, to name a few, to empower distributors to serve their clients and grow their businesses.

Suppliers can build their brands and reach more industry distributors with our powerful advertising and tradeshow exhibition opportunities.

We have modernized the traditional processes associated with event management through SAGE Event Services.

We’re super excited for this year because we have so much in store for you! As you can tell from the screenshot of the original SAGE Online, we’re constantly innovating and offering you the latest solutions to make your business more successful. In the coming weeks, we’ll release a new version of SAGE Online with you in mind. We’ve loaded the new version with highly-requested new features to enhance your business!


The latest version of SAGE Online, 12.5, is set to be released soon.

As we celebrate 25 years of SAGE, we want to celebrate you. We focus every day on what we can do to make you more successful. But without you, there would be no SAGE. Whether you’re brand new to SAGE or have been with us since the DOS days, we can’t thank you enough for being a part of the SAGE family!


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