The holidays are coming, and you’re busier than ever. While you may be ready for the extra business, is your website ready?
With all the extra online traffic coming your way, now is a great time to update your website. A timely new look lets your clients know that you are active, on trend, and responsive to their needs.
Use these tips to update your website and stand out from the crowd this holiday season!
1. Add holiday-themed products to your homepage.
If Pinterest proves anything, it’s that people like to browse pictures. You can attract attention by adding images of seasonal products to your homepage, whether that’s holiday merchandise or items for end-of-year events like employee recognition gifts.
Even web visitors who are not planning to buy items may change their mind when they see themed products that create interest and excitement about the possibilities. At the very least, they will think of you first if they have a last-minute need.
2. Add a seasonal product showroom.
Once you’ve captured your clients’ attention on your homepage, keep their interest and make purchasing easy by providing a product showroom.
A product showroom is a web page dedicated to a specific category of products. Simply add this category to your homepage menu so visitors can click on it.
Add a Thanksgiving showroom, a December Office Party showroom, and more to make it easy for your clients to find the seasonal theme they’re looking for.
3. Create new pages.
Maybe you want to run a holiday giveaway. Or you have an end-of-year appreciation letter to post to your clients. Perhaps you’re holding a special seasonal event for prospects.
You don’t want your new content to clutter existing web pages, confuse visitors, or worse, get buried at the bottom of a page where no one will find it.
Adding a new page to your website sparks curiosity and engagement from your clients. It lets you draw attention to your event or announcement while still keeping your site organized and easy to browse.
4. Update your website copy.
Fresh text gives you an active, personal voice and lets your clients know you are ready and waiting to help them.
Recognize the concerns of your clients. Tell them how you can take one more thing off their plate by expertly handling their promo product programs. Inform them of ordering deadlines and holiday specials. If you don’t already keep your news page updated, now is a great time make it a habit!
Above all, reassure your clients that you have the end-of-year energy to put together a great plan for their needs – even if they don’t!
If you have a SAGE Website, there are several ways we can help you spice it up for the holidays.
The banner image at the top of your web page is a great place to feature seasonal items. In sagemember.com, you can choose pre-made holiday banners. If you prefer a custom banner, try SAGE ArtworkZone for quick and easy art services.
You can also update both your “popular products” carousel – the rotating products just below your banner image – and your “featured item.” On sagemember.com, choose exactly which products to show or just select the category “timely” instead. This will automatically add seasonal items to your homepage.
An updated website is like an “Open” sign to your clients, so keep your lights on this holiday season with a fresh online look!