“I wanted to figure out why I was so busy, but I couldn’t find the time to do it.”- Todd Stocker
Does this sound like anyone you know? Most of us have had periods in our life when we were so busy we felt like we didn’t have time for even the most sensible things.
But one of the problems with being overly busy is that the best methods, the best knowledge and the best skills can all mean nothing for your business if you don’t have time to use them properly.
Email marketing may fall into this bucket for you. Maybe you think it’s too time consuming. Maybe you don’t have the resources in place to code emails and create fresh content. Maybe you think the effect wouldn’t be worth the effort anyway. And if you have business coming in without it, what’s the incentive anyway?
If you’re hesitant to jump into email marketing, here are three reasons why you ought to reconsider.
1. Astronomical ROI
In 2015, email marketing yielded an average 3800% return on investment for businesses in the United States. And one in five companies actually reported a higher ROI of over 70:1.
Surveys continually show that email marketing is the most effective digital channel for customer retention in the United States, and in a B2B marketer survey, 59% of B2B marketers said email is the most effective channel for generating revenue.
Email marketing is so effective that its customer acquisition rates quadrupled between 2009 and 2013.
The data doesn’t lie – when it comes to marketing effectiveness, few tactics approach the value of email marketing. The potential return makes it nearly guaranteed to be well worth your time.
2. Massive Audience Size
The available audience for email marketing is about as high as you can find. 91% of consumers use email daily and 58% of adults check their email first thing in the morning.
And since email marketing is largely an opt-in activity, it enjoys a relatively positive reputation, which helps preserve the large audience size.
In fact, a recent survey found that 72% of consumers prefer companies to communicate with them via email.
If you are seeking a marketing method with large potential reach, email is a prime vehicle.
3. Easy Access to Analytics
Email marketing also has an advantage over many other forms of marketing in its easy access to data and reporting, assuming you use a software package or service.
Email is the most-used source of data for analytics, with 41% of businesses mining their data from the performance of their email marketing campaigns. Perhaps unsurprisingly, high performing organizations are 5.4 times more likely than underperformers to use reporting tools to gain insights from their data.
The Bottom Line
What all this data should tell you, unequivocally, is that if you’re passing on email marketing, you’re also passing on business. And if you’re not using it, you can be certain that the majority of your competition is. The truth is that email marketing should be a crucial element of your strategy no matter the size of your business.
If you’re passing on email marketing, you’re also passing on business. @SAGEQTI Click To TweetYou may be sold on the importance of email marketing, but if your calendar is still overflowing, it can be just as out of reach as ever. Coding emails and creating fresh content can turn into time consuming projects if you let them.
SAGE Email Campaigns Do the Work for You
If you’re a SAGE Total Access subscriber, fortunately, there’s a better way. SAGE Email Campaigns make email marketing easy for everyone. You can create powerful email marketing campaigns directly in SAGE Online with customizable email designs created specifically for the promotional products industry.
- Pre-designed emails are provided monthly with fresh content.
Every month, SAGE creates a new marketing email for you, complete with graphics, text and products that link directly to your website. It’s filled with fresh, themed products, and you can send it immediately or save it for later.
Choose your email design from a drop down list.
The email design you choose is filled with themed products.
- If you choose to build an email, pick from one of our templates or start with a blank slate.
Simply tweak one of SAGE’s templates, or you may enter all of your own HTML code for a completely custom email.
Choose from nearly 30 pre-designed templates for your email campaign.
- SAGE Email Campaigns are easy to send.
SAGE Email Campaigns integrate with your SAGE CRM entries so you can easily select recipients for your emails. You can send your email immediately or schedule it for future dates and times, and you can also set your account to automatically send campaigns to new contacts on a regular basis. - Customize your emails without any coding.
Drag and drop products directly from SAGE Online or upload your own. Add social sharing buttons and first name greetings from your SAGE CRM. - View statistics at your fingertips.
Measure and track your success by opens, clicks, bounces, and unsubscribes right in SAGE Online. - Let SAGE automate your unsubscribes.
SAGE will mark and handle your unsubscribes automatically for you in compliance with the CAN-SPAM Act.
The potential of email marketing continues to grow with no end in sight. And with email campaigns, you don’t need a marketing degree to reap the benefits!
Contact your SAGE Account Executive to start using your 25 free monthly emails. You can also view a how-to video on www.sagemember.com by logging in and clicking on “Support.”
Happy marketing!
Sources
www.dma.org.uk/uploads/ckeditor/National-client-email-2015.pdf
emarketer.com/Article/Email-Old-Kid-on-Blocks-Still/1011047
prnewswire.com/news-releases/survey-shows-many-marketers-are-behind-in-use-of-data-targeting-and-measurement-143303436.html
blog.custora.com/2013/06/e-commerce-customer-acquisition-snapshot/
marketingcloud.com/blog/91-of-consumers-use-email-at-least-daily/
blogs.sas.com/content/customeranalytics/2015/11/20/18-fun-and-handy-facts-about-email-marketing/
marketingsherpa.com/article/chart/customer-communication-by-channel
Thank you! Very informative article.