If there’s one thing a promotional products tradeshow is good for, it’s getting free samples of all of the latest and greatest products. But there’s more to these tradeshows than just freebies. Here are three other reasons to attend a promotional products tradeshow.
1. Learn how to grow your business and work more efficiently. Most tradeshows will have some sort of educational seminars, most of which are geared toward helping companies in the promotional products industry work smarter, not harder.
Many of these education sessions also allow you to earn MAS (Master Advertising Specialist) and/or CAS (Certified Advertising Specialist) credit. These courses keep you current on the industry’s trends and best practices and provide the highest value and quality to your customers and yourself. Taking advantage of these education sessions can help you grow your business and work more efficiently, so why wouldn’t you take advantage of them? Oh, and did I mention they’re all free?
SAGE Show, the premier event for the promotional products industry, which will be at the Irving Convention Center in Irving, Texas, on August 12 and 13, offers an entire day of free SAGE and PPAI education on Wednesday, August 12, earn over four CAS credits to apply toward your certification. You will also have the opportunity to take the PPAI Certification Exam during this day.
2. Increase your sales. Some promotional products tradeshows allow you to bring your clients along. This can be very beneficial to your business because it is an opportunity for you to strengthen your relationship with your clients. They will love being able to see all of the hot new promotional products in person, which they usually only see in a catalog or on your website, and you will love that many of them will place orders with you while at the show.
You are encouraged to invite your clients to the tradeshow day of SAGE Show on Thursday, August 13. Not only will it be good for both of your businesses, but it will be a fun experience that will further solidify your reputation as a marketing expert for your clients.
3. Make new connections. One of the most beneficial aspects of tradeshows is the opportunity to meet with people face to face. With actual human interaction becoming less common as technology evolves, it’s important that we’re still making these vital personal connections we need to succeed.
Ready to take this advice and put it to good use? Register to attend SAGE Show today and don’t forget to invite your clients!