With more and more people preferring to conduct business exclusively online, a user-friendly website isn’t just desirable, it’s required if you want to be successful. These nine tips will help you instantly make your website more user-friendly so you can get more visitors and turn your website into a sales generator.
1. Make your site responsive
With more than half of online searches coming from mobile devices, in order for a site to be user-friendly, it must be mobile-friendly. A responsive website gives every user a flawless online experience whether they’re viewing your site from a desktop, tablet or mobile device. Now how exactly do you go about making your website responsive? All SAGE websites are now responsive with just a few clicks. Click here to learn more.
2. Place your logo in the top left
Your website absolutely must have your logo on it! Research shows the top left is the best place for your logo because this is where people’s eyes go first. If you don’t have your logo clearly displayed on your website, not only are you missing a prime branding opportunity, but you could also be confusing visitors who may think they’ve stumbled upon the wrong company’s website.
3. Include your contact information
If there’s one thing your website needs, it’s your logo. But if there are two things your website needs, it’s your logo AND your contact information. Without your contact information easily accessible on your website, you could be missing out on a lot of potential business. People are not going to work very hard to find this, so make sure it’s in an obvious place on your website.
The more information you include, the better because it allows people to contact you in whichever way is most convenient for them. A phone number, email address and business address will usually do the trick, but it doesn’t hurt to also include your hours of business so people know when they can reach you.
4. Add your products
Let’s say you need branded red and white raglan tees for an upcoming company softball game. You’re looking online at a handful of companies in the area who sell branded tees. A few of the company’s websites show that they sell the exact tee you’re looking for. Are you going to call the other companies to see if they also sell the tee? No! You’re going to save yourself the trouble and go with one of the companies you already know that has it.
SAGE PromoSearch allows you to add any and all of the products from the SAGE database to your website automatically. This can increase your sales by allowing your web visitors to browse through products on your website.
5. Don’t make someone pick up a phone to get information
The more digitally dependent people become, the less we like having to do something as manual as making a phone call. Most of your visitors’ questions will be about products. They’ll want to know the material, the available colors, the imprint size and countless more answers. You could manually add all of this information and make sure you’re continuously keeping it up to date. Or you can use PromoSearch and all of the products from the SAGE database will automatically be added to your site, along with all of the product information.
6. Accept online orders
Online shopping is a way of life now. People don’t like to be limited by store hours or location and don’t want to be bothered to have to go somewhere or call someone to place an order. PromoSearch has full e-commerce capabilities, so visitors can easily place an order directly on your site. This gives your clients the freedom to do business when and where they want. It also expands your list of potential clients to the World Wide Web.
7. Make content easy to skim
People rarely read anything word for word, but they’re more likely to read and understand the content on your website if it’s clear and concise. The best way to do this is by employing bulleted lists. That way, your website visitors can easily skim your website for the information they’re looking for.
8. Add search functionality
Have you ever been on a company’s website and left out of frustration because you were unable to find what you were looking for? Don’t let this happen to your web visitors! Adding search functionality makes it easy for visitors to quickly find exactly what they’re looking for.
9. Include your social media icons
A strong social media presence is a must for businesses who want to be successful now and in the future. If you have active social media accounts, add them to your website to grow your following. Your web visitors will love being able to connect with you in this less formal environment and you can keep them up to date on specials, hot new products and more via your social channels.
These are just a few of the ways you can instantly improve the usability of your website. Some other suggestions include improving your site’s navigation and speeding up your site’s load time. Don’t have time to make these improvements? No worries, you can still have a top-notch website. Just subscribe to a SAGE Maintenance Package and let one of our professional web developers know what you would like done. They’ll keep your site in tip-top shape and make sure you’re getting the results you want.