Suppliers: 18 Powerful Statistics On The Value Of Exhibiting At Tradeshows

Suppliers 18 Powerful Statistics On The Value Of Exhibiting At Tradeshows

Despite the transition to digital means of communication, high attendance at tradeshows means businesses continue to place a high value on face-to-face communication.  Distributors value tradeshows because they give them the ability to review and discuss products in person, and compare their options all under one roof.  There are also the benefits of networking and attending free education sessions.

But what’s in it for suppliers?  Read on to learn how suppliers grow their client base, increase their sales, cut their marketing costs, and strengthen their business relationships by exhibiting at tradeshows.

1.  99% of exhibitors find unique value delivered by B2B tradeshows which are not provided by other marketing channels.

2.  90% of tradeshow attendees have not met face-to-face with any companies exhibiting at the show in the 12 months prior to the event.

3.  50% of attendees have not been to another show in the previous year.

4.  46% of executive decision makers made purchase decisions while attending a show.

5.  92% of tradeshow attendees come to see and learn about what’s new in products and services.

6.  The cost of a face-to-face meeting with a prospect at a tradeshow is $142. The cost of a face-to-face meeting at a prospect’s office is $259.

7.  Over 50% of the tradeshow attendees are there for the first time. Since new players in the industry emerge each year, a tradeshow is an ideal place to meet these people.

8.  77% of executive decision makers found at least one new supplier at the last show they attended.

9.  51% of tradeshow attendees requested that a sales representative visit their company after the show.

10.  76% of executive decision makers asked for a price quotation at the last show they attended.

11.  88% participate in trade shows to raise awareness of the company and its brand.

12.  72% participate to get leads from new buyers and prospects.

13.  70% to strengthen relationships or partnerships.

14.  65% attend to see current clients – it is harder to get face to face time with clients.

15.  58% like to see colleagues and vendors, catch up on the industry trends, and strengthen their networks.

16.  54% attend because their competition is there.

17.  52% exhibit to support the industry or association.

18.  52% exhibit to see many buyers at one time.



Center for Exhibition Industry Research (CEIR)


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