If you’re in the business of promotional products, you know the impact they can have on an organization’s marketing efforts. But do you know these fun facts about promotional products?
- Eight in 10 consumers own between one and 10 promotional products.
- Fifty-three percent of these people use a promotional product at least once a week.
- Six in 10 of them keep promotional products for up to two years.
- Only one in five people will trash an unwanted promotional product.
- Before receiving a promotional product, 55 percent of people had done business with the advertiser. After receiving a promotional product, 85 percent of people did business with the advertiser.
- With nearly six thousand impressions, bags generate more impressions than any other promotional product in the U.S.
- Thirty-one percent of U.S. consumers own a promotional bag.
- At one-tenth of a cent, bags tie with writing instruments for the lowest cost per impression of any promotional product in the U.S.
- The first known promotional products – commemorative buttons – trace back to 1789 when George Washington was elected president.
- Fifty-three percent of the time, promotional products create a more favorable impression of the advertiser.
- Forty-eight percent of consumers would like to receive promotional products more often.
- Consumers hang on to promotional products for an average of 6.6 months.
- Sixty-nine percent of consumers would pick up a promotional product if they deemed it useful.
- Sixty-three percent of consumers pass along the promotional products they no longer wish to keep.
- Eighty-nine percent of consumers can recall the advertiser of a promotional product they’d received in the last two years.
- Ninety-one percent of consumers have at least one promotional product in their kitchen, 74 percent have at least one in their workspace, 55 percent have at least one in their bedroom.
- Seventy-seven percent of consumers say a promotional product’s usefulness is the number-one reason to keep it, with health and safety products, computer products and writing instruments ranked as the most useful.
- The top five buyers of promotional products are clients in education, finance, not-for-profit, healthcare, and construction.
- Wearables are the top product category, followed by writing instruments, bags, calendars and drinkware.
- The first promotional product tradeshow was held in 1914 – there were 32 exhibitors.
- Women are more likely to have bags, writing instruments and calendars, whereas men are more likely to own shirts and caps.
- Ownership of logoed outerwear is highest in the Midwest, with 15 percent of people owning an item.
- Logoed mugs in particular are more effective advertising than radio and television spots; 57 percent of people were able to recall the advertiser on a mug, versus 32 percent of radio and 28 percent of T.V.
- Adding a promotional product to the media mix increases the effectiveness of other media by up to 44 percent.
- Promotional products draw as many as 500 percent more referrals from satisfied customers than an appeal letter alone.
Do you have prospective clients who are skeptical about the power of promotional products? Share this blog with them and they’ll be true believers in no time!
Sources
http://www.ppai.org/inside-ppai/research/
http://visual.ly/why-are-mugs-and-cups-effective-marketing-tools
http://www.designinfographics.com/business-infographics/do-promotional-items-work
http://blog.epromos.com/promotional-marketing-advertising/8-facts-to-know-about-promotional-bags/
Yes, its true. promotional products create loyal customers. Especially if you have given them their FAVORITE thing like bags to women or tees to men.
You are so right. I have several branded reusable bags (most of which I got at tradeshows) that I use every week for groceries and whatnot.
Use of promotional products for advertisement has become effectual than the most disregarded ones like brochures, direct mail just but a few. It is better you use something people value most than what they ignore.Thanks,actionprintinginc.com
Wow...amazing post. Very interesting and informative post. I've really been learning a lot from this blog. I can definitely share this with my clients to show how promotional items have a great demand in the public.
Numbers 3 and 24 blew my mind! these are great facts. thanks so much!
These fun facts about the promotional products are interesting. Thank you Jansen white for your facts and also the valuable link sources you provided.
That's what we've all been waiting for! Great potnsig!
#4 is crazy!!!! We are seeing an increase in tech related promo items. Especially with the younger companies or companies lead by a younger demographic. also, I don't know why this comment was all in caps. hahaha.
Hi, yes it is true that promo products are become important part of brand marketing specialy for the new businesses.
Great facts on promotional products! Brand Marketing is always important in keeping customers loyal!Its important to include promotional products into your brands awareness.You should check out this site I found called brandedgear.com that does all types of custom branding for people and big businesses.
Some of These facts go a really long way to allay any fears over ROI:
Six in 10 of them keep promotional products for up to two years.
Only one in five people will trash an unwanted promotional product.
Fifty-three percent of these people use a promotional product at least once a week.
That helps a lot of people currently on the fence over buying promotional gifts.
Thanks for sharing your thoughts on Promotional Products . Truly they are the best option for promoting business or brand.
Great post ! Thanks for sharing above information about promotional products. I really learn much from this blog.
IT IS ALWAYS GREAT TO SEE SOLID STATS ABOUT THE VALUE AND RETENTION RATES OF PROMOTIONAL PRODUCTS.
Great information on promotional products. We have experienced similar impacts using promotional products with our business. 85% of people purchasing after receiving a promotional product is spot on.
The point about people holding on to promo products for up to 2 years is really eye opening. Definitely a good reason to build or order quality products people want, rather than what is least expensive.
Great article!
Great little piece, Jansen... Thanks!
While I was aware of four out of the top five buyers of promotional products (#18), I didn't know the construction industry was in the top five!
And, of course, #24 and #25 are eye openers!
A lot of this sounds like the conversations I have each week with clients about why they still need to be including print media in their marketing mix, as opposed to relying solely on online and digital advertising. ;)
Thanks again for sharing, Jansen,
Jim
You'd be surprised how many of these I just had no idea about whatsoever. So much for working in the promotional products industry! Insightful as always, thank you for putting it together.
Our pleasure, Andy! We love fun facts too. :)
I never knew that wearables are the most popular promotional products! I guess it does make sense though because people are looking for things that are most useful to them, and things you can wear are always useful. We want to get some promotional products for our event, and now that I know this, we will definitely look into wearable products the most so that we can get a big turnout at the event.
I totally agree with you business promotional products can help to increase brand value and loyalty. Really appreciated mentioning all the facts and figures about the huge effect of the promotional products. Promotional products always long-lasting so it will help for strong brand building. Cheers!!!
That's interesting how many people own a lot of promotional products. My friend wants to promote her new business. She'll have to screen print some t-shirts or get some mugs.
wow learned a lot today about promotional products
and its nice to see sources added at the last
I didn't realize that the number of people having a promotional product in their household was so high. My brother is thinking about making magnets for his company and having them passed out at the next high school sporting event. Maybe this would be a good way to get his name out there.
That is really a very good written and insightful post about promotional products.
Promotional products are everywhere! Still, I learned a couple of new things today just by reading this article. Thanks
So true, despite all the hype around digital marketing, promotional products are still one of the most cost-effective and tangible advertising medium for any brands. Research has shown there is an increase in marketing effectiveness when you combine your other channels with branded merchandise.
tks for your nice sharing.
We appreciate your work here since we also provide promotional products at reasonable rates. Thank you for posting this informative blog post for everyone. Keep posting more good blogs.
It always amazes me just how effective promotional products actually are when compared to various other forms of advertising.
With a good plan in place, you can create a positive ROI using promotional products with a relatively low investment.
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Thanks for sharing your thoughts on Promotional Products. Truly these are the best option for promoting business or brand. I really learn much from this blog. Eight in 10 consumers own between one and 10 promotional products. Fifty-three percent of these people use a promotional product at least once a week. Six in 10 of them keep promotional products for up to two years. Know all these facts from the post. I always like to buy Promotional Products from Sunday Promotion as their products are good and unique.
The world may never realize how great Promotional Products are if you don't work in the industry, but Sage does a great job bringing light!
I totally agree!
Promotional products provide an opportunity to increase brand visibility, reach a wider audience, foster customer loyalty, and build strong relationships. With their versatility and long-lasting impact, these items offer a cost-effective and memorable way to promote your business or organization.
I agree your point. Thank you your posting this inspiring blog for us. That's true, promotional products still the most cost-effective and efficient marketing tool.
This article presents 25 unbelievable yet factual insights about promotional products. It highlights the enormous impact of promotional items on brand recall and their ability to influence purchasing decisions. It's a must-read for anyone who is seeking tangible and memorable solutions to enhance their marketing strategy.