Print Marketing Is Back (Did it ever really leave?)

Print Marketing Is Back

With all of the advances in technology and e-commerce, you would think print catalogs would be a dying marketing strategy.  However, print catalogs remain a relentless driving force of sales for many companies, particularly in the promotional products industry.  Here are the four main reasons why print catalogs are still popular with consumers and successful at bringing in sales:

1.  Print catalogs are tactile. Except for the laborious task of turning pages, dealing with something printed is almost passive; you don’t have to sit in front of a computer or type anything to search. You can hold a catalog in your hands, mark it up, put it down and pick it up again a day later.

2.  Print catalogs are readily available, even just for browsingIt’s no Fifty Shades of Gray, but who’s to say you can’t curl up by the fireplace and browse through a product catalog?  Fold the corner of the page, flag it with a sticky note, underline a feature of a product or circle an item to be purchased.  Come back to the catalog; shop at your own pace.  Purchase any time, any place and through any method: website, email, or phone.  Regardless of how you purchase, the catalog drove the saleMore importantly, 45 percent of people say catalogs stimulate their interest in a company’s products, and a whopping 86 percent have bought an item after first seeing it in a catalog.

3.  Print catalogs don’t get caught in spam filters.  They arrive at homes, offices, and in the hands of potential customers.  While email marketing is an incredibly effective marketing strategy, it’s not 100 percent effective at reaching all audiences.  For every person who prefers online media, there’s going to be someone who prefers print material.  You know, different strokes for different folks.  In order to reach the greatest audience, you need to market through various mediums.

4.  Print catalogs facilitate online sales.  One of the greatest benefits of a print catalog is its ability to lead people to your website, where they make purchases.  Compared with customers who only shop online, those who use catalogs spend more money and buy more often.  Roughly 58 percent of online shoppers say they browse catalogs for ideas, and 31 percent have a catalog with them when they make a purchase online.  So while your catalog shouldn’t be your only sales platform, it is an essential piece of your marketing mix.

Now that you understand the power of the printed page, you can begin increasing your catalog sales by pre-ordering your 2015 SAGE Inspire Catalogs!  All you have to do is upload your logo to one of our predesigned cover options, or design your own from scratch.  You can order as few as one Inspire Catalog at a time, for as little as 95 cents.  For more information, click here.


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