Irving Convention Center

Irving, Texas

Wednesday, August 30

Set Up Day

Thursday, August 31

Exhibits Open for Distributors & Invited Clients

2 days of industry trends, new connections and valuable education!

Wednesday, August 30

11:00am - 5:00pm | Exhibitor Set Up
LEVEL 1 - Exhibit Hall

9:00am - 4:00pm | Education Sessions
LEVEL 3 - Meeting Room 1 - 2 | LEVEL 4 - Ballroom

1:00pm - 4:00pm | PPAI Certification Exam
LEVEL 3 - Meeting Room 3

4:00pm - 6:00pm | Welcome Reception
LEVEL 4 - Ballroom Prefunction Area

Thursday, August 31

7:00am - 9:00am | Exhibitor Set Up
LEVEL 1 - Exhibit Hall

9:15am | Welcome Breakfast
LEVEL 4 - Grand Ballroom

10:30am - 4:00pm | Exhibits Open
LEVEL 1 - Exhibit Hall

Session Schedule

Wednesday, August 30

All PPAI professional development sessions will be recorded and available for on-demand viewing after the SAGE Show at

  • 9:00am - 10:00am
    • Lightness in Leadership

      Presented by Claire Billingsley

      LEVEL 3 - Meeting Room 1
      (MAS 1.0) MAS

      Help individuals become more effective leaders of their own lives and in the lives of their teams and organizations. This workshop demonstrates how to adapt different leadership styles to the demands of any situation, requirements of the people involved, or the challenges facing the organization. Discover how leadership, combined with management, can set a new direction and manage the resources to achieve that vision. Lightness in Leadership incorporates improvisational training techniques that are impactful and inspiring and make a measurable difference in the workplace.
    • Is That Your Best Price? Overcome Price Objections Without Losing Your Shirt

      Presented by Danny Friedman

      LEVEL 3 - Meeting Room 2
      (CAS 1.0) CAS

      Today’s competitive marketplace makes price a major issue; however, price is always more of an issue in the mind of the seller than the buyer. Learn what customers really want and the reasons they buy. When you know your competitive edge, establish your value, and communicate it effectively to customers, price will rarely become an issue.
  • 10:15am - 10:45am
    • Mentoring: Moving Yourself and Your Employees Forward

      Presented by Claire Billingsley

      LEVEL 3 - Meeting Room 1
      (CAS 0.5) CAS

      Mentoring relationships are dynamic, reciprocal, and personal relationships that pass on a professional legacy. Discover benefits of mentoring, guidelines to establish a mentor-protégée relationship, and different types of communication styles. In this interactive seminar, learn various approaches a mentor might use—from coaching and counseling to training and educating. Use this opportunity to strengthen your knowledge base and improve your communication skills through new ideas and different perspectives.
    • Niche Marketing:
      Finance Sector

      Presented by Danny Friedman

      LEVEL 3 - Meeting Room 2
      (MAS 0.5) MAS

      In the highly competitive world of promotional products, you can stand out from the competition by becoming an expert in specific niche markets, like the $1 billion finance market. In this fast-paced session, you’ll learn who the decision makers are, the specific needs and typical projects for the finance industry, and how to parlay your knowledge into getting and retaining new clients.
  • 11:00am - 11:30am
    • Millennial Buyers and the Promotional Products Industry

      Presented by Seth Barnett

      LEVEL 3 - Meeting Room 1
      (CAS 0.5) CAS

      Learn essential industry skills for marketing to the Millennial buying group. PPAI research combined with knowledge about marketplace demographics will make this presentation something to not miss for those doing business in our industry. The Millennial market is upon us and the promotional products industry is perfectly aligned to exceed expectations into the future.
    • Mastering Niche Marketing: Technology Sector

      Presented by Danny Friedman

      LEVEL 3 - Meeting Room 2
      (MAS 0.5) MAS

      In the highly competitive world of promotional products, you can stand out from the competition by becoming an expert in specific niche markets, like the $900 million technology market. In this fast-paced session, you’ll learn who the decision makers are, the specific needs and typical projects for the technology Industry, and how to parlay your knowledge into getting and retaining new clients.
  • 2:00pm - 2:30pm
    • How to Advance Your Career to the Next Level

      Presented by Cash Nickerson

      LEVEL 3 - Meeting Room 2
      (CAS 0.5) CAS

      This session will help attendees think about their careers and what they can do to advance and succeed in a competitive, always changing landscape. This session will give tips on how to find a mentor, when to go a step beyond, the value of curiosity and motivation.
  • 2:45pm - 3:15pm
  • 3:30pm - 4:00pm
    • Creating Client Loyalty

      Presented by Ruth Verver, CAS, Paperclip Promotions

      LEVEL 3 - Meeting Room 2
      (CAS 0.5) CAS

      Learn how to create a customized loyalty plan for your top clients and will enhance your relationship with them and solidify future business. Through a combination of self-promos, customer loyalty techniques and VIP attention, you’ll find ways to innovate your business and take your business to the next level. Participants will walk away with three primary elements: new ideas for self-promos that will surprise and delight their customers, a unique and unexpected approach to building customer relationships, and a plan to execute that involves critical touch points for the important customers.


Irving Convention Center 500 W Las Colinas Blvd Irving, TX 75039


Free Parking
An 800-space parking structure is attached to the facility and additional parking is available within walking distance. All parking is free.

Free WiFI

Free Wi-Fi
Complimentary wireless internet access is provided in the exhibition hall, meeting rooms, ballroom and in public spaces.

Where to Eat

Want to know the best thing about SAGE Show being in our backyard? We know all of the best places to eat and we’re happy to share them with you! Here are some of our favorite restaurants near the convention center:

    The Ranch

    The Ranch

    The Ranch offers a menu of lone star favorites, such as pork carnitas, chicken fried steak, and cilantro lime black snapper. They also locally source their ingredients so you know your meal came from right here in Texas.

    The Blue Fish

    The Blue Fish

    Exquisite sushi and sashimi, innovative chef-inspired rolls and exceptional grilled entrées have made The Blue Fish an award-winning restaurant for more than 16 years.

    The Keg

    The Keg

    The Keg Steakhouse & Bar offers a unique spin on steakhouse favorites like a bacon-wrapped filet mignon, lobster and shrimp salad, prime rib sandwich, and more.

    Taco Diner

    Taco Diner

    A local favorite, Taco Diner offers Mexico-City-inspired cuisine for every palate. Brisket, shrimp, chicken or tilapia tacos to tortilla soup and fajita salad, you’re sure to find your new favorite Mexican dish.

    Via Real

    Via Real

    Via Real is known for its relaxed Santa Fe style and uniquely delicious southwestern and Mexican cuisine, like the sea bass enchiladas, black bean ravioli, red chili pasta, and squash enchiladas.

    Pappas Bros Steakhouse

    Pappas Bros Steakhouse

    Pappas Bros Steakhouse prepares everything from scratch daily. They offer an extensive selection of steak, seafood, crave-worthy appetizers like bacon-wrapped scallops and delectable desserts like warm peach cobbler.

Travel Info

We’re looking forward to another great SAGE Show! We've negotiated travel discounts and secured a limited number of reduced-rate hotel rooms to make your trip to SAGE Show affordable. Rooms at the group rate are limited and available on a first come, first-served basis.
Book early for best selection and price.

Hotel Accommodations

Aloft Las Colinas

122 E John Carpenter Freeway
Irving, TX 75062
Rate: $154.00
Cut Off Date: August 15, 2017
Includes complimentary wifi

Book now

Holiday Inn Express Las Colinas

333 W John Carpenter Freeway
Irving, TX 75039
Rate: $119.00
Includes complimentary breakfast and wifi

Book now

Exhibiting at HPPA and SAGE Show?


Caravan Service

Exhibiting at HPPA Expo and SAGE Show? Hop on the exhibitor shuttle and take the stress out of traveling! Sign up today to ride in style from Houston to Irving and let us do the driving.

Sign up here! 


We'll ship your freight for FREE

Take advantage of our complimentary freight service from Houston to Irving! We will ship your freight at no cost. All you have to do is sign up.

Sign up here

*Material handling charges not covered.

HPPA / SAGE Show Freight Ship Request

* Required

Promotional Opportunities

Becoming a show sponsor can help to increase the visibility of your company and products! Highlight your new products to drive traffic to your booth and increase sales.

See your options >

Floor Plan

Check back for updates.
Last updated: July 19, 2017.


What is SAGE Show?
SAGE Show is a two day event for promotional products professionals. The first day includes quality industry education, sales advice, SAGE product help, networking and more. The second day is one of the top industry tradeshows for promotional products distributors and their invited clients.
When is SAGE Show?
August 30, 2017 – Education Day
August 31, 2017 – Exhibits Open
Where is SAGE Show?
SAGE Show will be held at the beautiful and innovative Irving Convention Center, which is centrally located for easy accessibility from all parts of the Dallas/Fort Worth area.
Who can attend SAGE Show?
Qualified promotional products distributors and their salespeople are welcome to attend both days. On the tradeshow day, distributors’ invited clients are also welcome to attend to walk the show floor.
Why does SAGE Show have a hosted client element?
The invitation-only, hosted client aspect of the show is designed for distributors who wish to create a one-on-one enhanced sales experience geared toward identifying and satisfying the needs of key clients. The program serves the unique needs of suppliers as well, by providing a setting in which to create brand awareness, present case studies and discuss the benefits of promotional products directly with clients and their distributors.

SAGE Show remains the only show in the area that clients can attend. It gives distributors a unique opportunity to enhance their relationship and increase sales with key clients. In addition, the Dallas/Fort Worth area is home to hundreds of corporate headquarters, including 18 in the Fortune 500. This creates a large, educated, population of key clients with promotional products purchasing power in the Dallas/Fort Worth area.

Sixteen of the 27 regional associations currently have hosted client shows. These shows have been very popular and successful and both suppliers and distributors have appreciated participating in these shows.
What will SAGE Show cost for distributors and clients?
Admission to the tradeshow is free for all promotional products distributors, their salespeople, and their invited clients.

Exhibitor Marketing Toolkit

What’s the best way to let distributors know you’ll be bringing your newest products to SAGE Show 2017? Tell them! Then tell them again with email flyers, ads on your website, social media posts and more! Free promotions like these are highly effective and improve your tradeshow ROI.

Make sure to include a link to, so distributors will know where to register.