5 Ways Content Marketing Improves Your Business


Do you ever feel like you’re not connecting with your customers, or not getting as many leads as you’d like? Despite your presence on social media and having a killer website, you’re still not getting the amount of traffic you hoped for. So, what can change? How do you find a new way to communicate? What would set you apart from the rest of your competition?

The answer: content marketing.

Have you ever noticed that whenever you type a question into Google, the first page of search results usually consists of blogs? That’s no coincidence. Blogs are an ideal way to market your business and increase traffic to your website. Below are five ways content marketing improves your overall business and gets you ahead of the game.

So, let’s start with the most obvious…

Drives traffic

The key to writing a good blog post is answering three questions: what, why, and how? People are constantly looking for answers and solutions that will make their business life better. Focus on writing what we call compound blogs, which offer advice and answers to readers. Compound blogs have increased visits over time and generate 38% of all organic traffic. Imagine how much business you’d gain just from writing one blog alone!

Now, a common belief is that you have to be an expert in the promotional products industry to write a quality blog. But the truth is, all you need is internet access. Spend some time researching what people within this industry want to learn about. What business tips do they need? What products are trending right now? What apps would help improve their business performance? Another helpful tip is linking products in your blog back to the products page on your website, so your readers can buy your products while it’s fresh on their minds.

Connects with your client base

The great thing about content marketing is that it gives your audience a sense of who you are as a company. You can develop your own voice and have space where you can dive deep into solving the problems your customers face. Not only do you provide your readers with good content that they want to read, but you’re also building your authenticity. People want to see what you have to share. And the more content you create, the more curious they will be about your blogs. Pretty soon, you’ll develop a decent following of loyal readers.

Blogs are also a fantastic way to connect with your audience. Once people start to follow your work, they will feel encouraged to leave comments. From these comments, you’re able to build up a dialogue with your readers to see what content or products they’re looking for. And the more visitors you have to your blogs, the better chances of these readers becoming leads.

Provides credibility

As you write more and more content, you become an invaluable resource to your readers. Before too long, they will start coming to you to find the solutions to their problems. When it comes to promotional products, you will be the voice of authority. And if potential customers are able to find answers to their questions via your blog, a foundation of trust will be laid before they even get into business with you. They will look at your company as an industry titan that will help them find the best promotional products.

Improves your website’s SEO

Blogs are the key to inching your way to the very top of the Google search page. As you continue to write more relevant blogs, and link to main parts of your website from within your posts, your website’s SEO will improve. Google’s analytics can be a tricky path to navigate, but the fastest way to get more traffic to your website is to write blogs that have specific keywords relating to your industry. Think of it this way – the more quality content you write and the more views you get, the higher your website will climb in search engines. You can also read this article for a more in-depth view of how blogging and SEO go hand-in-hand.

Simplifies your marketing

The best part about content marketing is that you don’t have to be a tech wizard to figure it out. It’s as easy as writing out your ideas and posting them into a simple text editor. Find a cool image for your blog header and then BOOM! Your blog is ready to go. Not only have you provided your readers with a resource that they will value time and time again, but you also didn’t have to learn any complicated technology in order to do it.

As part of our recent release of new products for 2018, SAGE is now offering a content package with the purchase of the SAGE Website Professional Plus. Our content package provides everything you need for a quality, information-rich website. From blogs to videos, to case studies and more, we’ve got you covered.

Content marketing is a timeless and effective way to improve your business. People get to learn about your company while also gaining new insight into the promotional products industry. Blogging is not only a creative way to market your business, but it also sets you apart from the competition. You will gain a stronger voice in the industry and attain more customers in the process. Do you have a favorite blog that you like to read? Tell us about it in the comments!

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Emily is the newest addition to our stellar marketing team. When she's not entertaining the masses with her storytelling abilities, you'll find her perusing bookshelves and singing loudly to songs on the radio.

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