25 Insane (But True) Facts About Promotional Products

25 Insane But True Facts About Promotional Products

If you’re in the business of promotional products, you know the impact they can have on an organization’s marketing efforts.  But do you know these fun facts about promotional products?

  1. Eight in 10 consumers own between one and 10 promotional products.
  2. Fifty-three percent of these people use a promotional product at least once a week.
  3. Six in 10 of them keep promotional products for up to two years.
  4. Only one in five people will trash an unwanted promotional product.
  5. Before receiving a promotional product, 55 percent of people had done business with the advertiser.  After receiving a promotional product, 85 percent of people did business with the advertiser.
  6. With nearly six thousand impressions, bags generate more impressions than any other promotional product in the U.S.
  7. Thirty-one percent of U.S. consumers own a promotional bag.
  8. At one-tenth of a cent, bags tie with writing instruments for the lowest cost per impression of any promotional product in the U.S.
  9. The first known promotional products – commemorative buttons – trace back to 1789 when George Washington was elected president.
  10. Fifty-three percent of the time, promotional products create a more favorable impression of the advertiser.
  11. Forty-eight percent of consumers would like to receive promotional products more often.
  12. Consumers hang on to promotional products for an average of 6.6 months.
  13. Sixty-nine percent of consumers would pick up a promotional product if they deemed it useful.
  14. Sixty-three percent of consumers pass along the promotional products they no longer wish to keep.
  15. Eighty-nine percent of consumers can recall the advertiser of a promotional product they’d received in the last two years.
  16. Ninety-one percent of consumers have at least one promotional product in their kitchen, 74 percent have at least one in their workspace, 55 percent have at least one in their bedroom.
  17. Seventy-seven percent of consumers say a promotional product’s usefulness is the number-one reason to keep it, with health and safety products, computer products and writing instruments ranked as the most useful.
  18. The top five buyers of promotional products are clients in education, finance, not-for-profit, healthcare, and construction.
  19. Wearables are the top product category, followed by writing instruments, bags, calendars and drinkware.
  20. The first promotional product tradeshow was held in 1914 – there were 32 exhibitors.
  21. Women are more likely to have bags, writing instruments and calendars, whereas men are more likely to own shirts and caps.
  22. Ownership of logoed outerwear is highest in the Midwest, with 15 percent of people owning an item.
  23. Logoed mugs in particular are more effective advertising than radio and television spots; 57 percent of people were able to recall the advertiser on a mug, versus 32 percent of radio and 28 percent of T.V.
  24. Adding a promotional product to the media mix increases the effectiveness of other media by up to 44 percent.
  25. Promotional products draw as many as 500 percent more referrals from satisfied customers than an appeal letter alone.

Do you have prospective clients who are skeptical about the power of promotional products?  Share this blog with them and they’ll be true believers in no time!

 


 

Sources

http://www.ppai.org/inside-ppai/research/

http://blog.epromos.com/promotional-marketing-advertising/10-eye-opening-stats-to-kick-off-promotional-products-work-week/

http://visual.ly/why-are-mugs-and-cups-effective-marketing-tools

http://www.designinfographics.com/business-infographics/do-promotional-items-work

http://blog.epromos.com/promotional-marketing-advertising/10-interesting-facts-promotional-products-industry/

http://blog.epromos.com/promotional-marketing-advertising/8-facts-to-know-about-promotional-bags/

http://blog.epromos.com/promotional-marketing-advertising/heres-promotional-products-add-muscle-marketing/

http://blog.epromos.com/promotional-marketing-advertising/5-surprising-facts-promotional-products-used/

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Since joining SAGE in 2013, Jansen has been diligent in executing marketing plans and keeping all projects on task. She won the Rising Star award in 2013 and is referred to by her team as the Marketing Cheerleader because her positivity puts a proton to shame as she rallies them on a regular basis. Jansen is a native Texan who studied integrated marketing communications at Abilene Christian University.

16 Comments

  1. Yes, its true. promotional products create loyal customers. Especially if you have given them their FAVORITE thing like bags to women or tees to men.

    • You are so right. I have several branded reusable bags (most of which I got at tradeshows) that I use every week for groceries and whatnot.

    • Use of promotional products for advertisement has become effectual than the most disregarded ones like brochures, direct mail just but a few. It is better you use something people value most than what they ignore.Thanks,actionprintinginc.com

  2. Wow...amazing post. Very interesting and informative post. I've really been learning a lot from this blog. I can definitely share this with my clients to show how promotional items have a great demand in the public.

  3. Numbers 3 and 24 blew my mind! these are great facts. thanks so much!

  4. These fun facts about the promotional products are interesting. Thank you Jansen white for your facts and also the valuable link sources you provided.

  5. #4 is crazy!!!! We are seeing an increase in tech related promo items. Especially with the younger companies or companies lead by a younger demographic. also, I don't know why this comment was all in caps. hahaha.

  6. Hi, yes it is true that promo products are become important part of brand marketing specialy for the new businesses.

  7. Great facts on promotional products! Brand Marketing is always important in keeping customers loyal!Its important to include promotional products into your brands awareness.You should check out this site I found called brandedgear.com that does all types of custom branding for people and big businesses.

  8. Some of These facts go a really long way to allay any fears over ROI:
    Six in 10 of them keep promotional products for up to two years.
    Only one in five people will trash an unwanted promotional product.
    Fifty-three percent of these people use a promotional product at least once a week.

    That helps a lot of people currently on the fence over buying promotional gifts.

  9. Thanks for sharing your thoughts on Promotional Products . Truly they are the best option for promoting business or brand.

  10. Great post ! Thanks for sharing above information about promotional products. I really learn much from this blog.

  11. IT IS ALWAYS GREAT TO SEE SOLID STATS ABOUT THE VALUE AND RETENTION RATES OF PROMOTIONAL PRODUCTS.

  12. Great information on promotional products. We have experienced similar impacts using promotional products with our business. 85% of people purchasing after receiving a promotional product is spot on.

  13. The point about people holding on to promo products for up to 2 years is really eye opening. Definitely a good reason to build or order quality products people want, rather than what is least expensive.

    Great article!

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